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The Hidden Reality; Chapter 2. Sarah E Cottle Options Trading: The Hidden Reality Options: Clancy also stressed that Google's ebooks would be readable on any device, indicating the open nature of the platform.
It would also make ebooks available for bookstores to sell, giving "the vast majority" of revenues to the store. In June , Google introduced an affiliate program for ebooks, allowing websites to earn commissions by referring sales to the Google eBookstore.
Google eBooks became listed on the Google Affiliate Network. In March , Google revamped all of its digital distribution services into a single platform called Google Play , with the Google eBookstore becoming Google Play Books.
In April , Google announced that its reseller partner program would be discontinued by the end of January In July , Google made some changes to the publisher policy page for Google Play Books, removing mentions of book bundle pricing, and adding several mentions of ebook rentals.
In early May , Google announced that a new custom-made typeface called Literata would be used for Google Play Books. In January , Google began selling audiobooks that can be listened via the app. At launch, Google had formed partnerships with independent booksellers, enabling them to sell Google ebooks on their websites for a cut of sales.
Bookstore partners included Powell's , Alibris and participating members of the American Booksellers Association. In a blog post in May , Google announced that it had over independent bookseller partners, compared to just over at the time of launch.
In April , Google decided to end the reseller program, stating that the program "has not gained the traction that we hoped it would" and that "it's clear that the reseller program has not met the needs of many readers or booksellers".
The program was discontinued at the end of January In a letter to its members, the American Booksellers Association said that it was "very disappointed" in Google's decision while noting that the change could be "disconcerting and disruptive" for booksellers. In June , Google launched an affiliate program for Google eBooks, allowing website owners to earn a commission by referring sales to the Google eBookstore. Google had previously tested the program as a limited beta in December with Goodreads.
In February , Google announced its decision to scale down the affiliate program, turning it into a private initiative and removing most of the affiliates. Google eBooks would no longer be listed as an advertiser on the Google Affiliate Network. Those who were delinked from the program received commissions for sales up to March 15, Google said that it would continue to add affiliates, but only on an invitation-basis.
Books purchased can be read on a dedicated Books section of the Google Play website, through the mobile app available for Android and iOS devices, and through the use of a Google Chrome web browser app. Books can be "kept on device" for offline reading. Play Books features a 3D page turning effect, with an option to turn it off.
It also allows users to turn pages using the device's volume controls. In September , Google Play Books on Android was updated to feature a new sepia reading mode, in addition to day and night modes; info cards for unknown written geographical locations and dictionary definitions; word or phrase translation; and support for highlighting text and writing notes.
In October , Play Books was updated to allow users to tap the center of the screen to enter a "skim" mode, where "the page zooms out to allow you to easily slide between pages in the book", in an effort to improve the reading experience for non-fiction books, including "cookbooks, textbooks, or any other book that you don't typically read straight through from cover to cover.
In November , Play Books was updated with features aimed at comic book fans, with the update adding a new vertical scrolling experience for comics in landscape mode, and new curated pages and recommendations for comics, with options for organizing by issue and volume.
In December , Play Books was updated to include a "Night Light" feature that "gradually filters blue light from your screen, replacing it with a warm, amber light as the sun sets". Google claims that Night Light "automatically adapts to the amount of natural sunlight outside based on the time of day, giving you just the right temperature and brightness". In July , Play Books was updated with "Bubble Zoom", a machine learning imaging feature that recognizes objects in comics and "expands the speech bubbles of a comic one-tap-at-a-time, making them super easy to read on your mobile device".
As of [update] , over five million titles are available. Select books, mainly textbooks, are available for rental. The rental period starts as soon as the payment is completed, not when the book is opened. Google states on its support pages that the advantage EPUB has over PDF is that it allows the book's text to adjust to different screen sizes, and offers smaller file sizes. Publishers have the option to enable digital rights management DRM protection for the digital file download of ebooks.
Purchase of books from Google Play is currently supported in 75 countries. The full country list includes: In a December review, Laura Miller of Salon wrote that the public domain titles on the Google eBookstore were of a "lesser quality" than on competing services, writing that some titles "had obviously not been proofed and the scans of the original pages were difficult to read". Despite that, Miller found it interesting that public domain titles had functionality to view them either as a "scanned version - with the original type, page numbering and even library stamps and marginalia , basically photographs of the printed pages" and also as "searchable "flowing text," rendered by optical character recognition ".
Miller also wrote that the eBookstore was not easy to search, "an irony considering that the Google empire was built on search". She criticized the user interface for being "poor" and seemingly "devised by people who know next to nothing about the book trade". She praised Google's decision to incorporate reader reviews from Goodreads , writing that it "helps, as these are often more thoughtful than the average Amazon reader review", though again criticizing the "related books" section for bad suggestions.
She also praised that Google had formed partnerships with independent bookstores, writing that it is "a great way to support neighborhood bookstores and it also allows Google eBookstore customers to partake of the expertise of people whose life's work is connecting readers with the right books.